why do we crave sugar?

Brace yourselves, the time when everyone bans sugar from their life is coming. Before you do this (and before you eventually give in and eat truckloads of it again), here is what you need about this delicious little guy.

  • Sugar is in more than just cakes and pies (see: bananas, potatoes, breads, milk and rice).
  • We crave for a reason and if we only address the symptom (and not the root cause), we’ll be right back where we started eventually.

Read on.


1. We get bored, sad, and scared (emotion)

I think this goes without saying.

2. We are stressed

When we stressed, our body goes into “fight or flight” mode. When this happens, blood is shuttled away from our organs and instead, to our skin and muscles. This is smart move by our body as it recognizes the need for us to seriously kick some ass right now.

In the short term, we are fueled by hormones like adrenaline and cortisol. As the stress turns more chronic (and the fight doesn’t look like it’s going away anytime soon), our body realizes that it needs caloric sustenance.

Because we are still “fighting”, we need fuel that doesn’t need much digestion (remember: digestive organs are on lock down). Again, being one smart cookie, our body makes us crave that which can pass through our system easily (like simple sugars).

Now while we only seem to think as stress as something that happens in our heads, here is a short list that will cause us to crave sugar:

  • Lack of sleep (sugar is a easy decision for zombies)
  • Allergies and sensitivities to our environment (things like gluten and mold)
  • Bad gut bugs (humans being 99% bugs, they have more of a say than we do)
  • Intense or too much exercise (sugar, aka glycogen, is your muscle’s fuel)
  • Sugar (yes, it begets itself)


Want to know the ironic thing? No or low carb diets are inherently stressful.

Since carbs are our preferred source of fuel, our body “takes a hit” when we go without them for too long. In the beginning, this is awesome feeling as the stimulating hormones that our body releases gives us a little “high”. With time, however, the hormones deplete themselves and we crash harder than 10 cups of coffee.

It’s for the best when we do, though. Typically, our system has taken such a big dump that we need this sugar rush to get our hormones and brain chemicals back to normal.

In closing, I am not saying you should eat tons of sugar, but you shouldn’t run away from it either. Sugar is needed and if you find that it is “needed” a little too much for you, address what is behind the scenes (and not the sugar itself).

The weed always grows back…


So you want to know how often you should be hitting the gym if you want to reach your fat loss goal?

The answer is way less than you think.

We live in a society, however, that thinks that more is better. We think if we can just get to the gym 6 times a week, then we will automatically win. If we can just log more miles or cut more calories, the prize will be ours.

This type of thinking will only take us down a road of frustration.

The reality (and slighty less revelatory) is that only better is better. Quality is of the highest quality so to speak. This is true for our 3 big goals: fat loss, mass gain, and performance enhancement.

Can we talk about this?


If you read me for a while now, you know I don’t like putting people in boxes and I certainly don’t like stating what we can and can’t do (because there are just too many crazy, talented people out there who will be the exceptions to my advice).

So I am not going tell you how often you should workout.

Instead, I am going to give you 2 rules.


This is the quality I was speaking of. We are not just showing up to show up, but showing up to perform BETTER. Now better can mean many things so we first have to figure out the signal that we are trying to send and then work on making that signal better.

In general –

  • If our goal is fat loss, we want to mix low intensity exercise (like walking) with high metabolic work (like lifting weights).
  • If it is muscle growth, we need to do more volume consistently.
  • If it is performance, we need to get better at what we want to get better (sometimes not so obvious for people).

When our body adapts (ie when we see progress), so does the signal. So that means we have to constantly keep going back to the drawing board to make that signal stronger and clearer. The people you see coming back to the gym year after year who seemingly don’t progress? They failed to change their signals.

If we are unable to send the signal, than our recovery is probably lacking.


You can train all you want, but if you are not allowing the time and the materials for the proper adaption (discussed here and here), then you will not see squat for an adaptation.

The thing is, most exercise is stressful. If you  are already living a stressful live (from lack of sleep, bad food, allergies, emotional bullshit, etc.) than adding MORE STRESS will not be in your favor. Stress on top of stress without a means to recover and become stronger equals becoming fat(ter). For real. We can thank cortisol for that.

In my experience, people add way too much unnecessary stress through the way they exercise.

They don’t go hard but they don’t do light exercise either (which can be restorative). Instead, they dance right in the middle in a place I call “No Man’s Land”.

Most of the exercise people do requires only moderate (mediocre?) intensity. This is things like distance running, spin class, and other aerobics. When they do lift, they tend to leave a lot of effort on the table.

Now this is great for beginners and people just getting into this, but after a while the signal will just not be strong enough.
At the far left of the graph will be a load of low-intensity exercises. This includes walking, skating, yoga, mobility, hiking, and other things that we can do while keeping a conversation.

We skip the middle (because the signal sucks) and go straight for the goodies at the far right. The goodies is lifting weight (either external or body) and doing things in a faster, heavier, tensor manner.

The far right? This is hard. This is stuff that invites our mind to tell us why we shouldn’t or can’t do it (AND this is exactly why we must). This is the signal we need.



“How often should I workout?!”

Start with twice a week and go from there. Most people will only be able to handle two hard workouts a week. Very few will be able to do 3. Even fewer 4.

Now the light stuff you can do everyday. In fact, I urge you to do this everyday. Walk to work or to the grocery store. As far as keeping fat off or improving wellness, this habit will make the biggest difference.

Now to tie up some loose ends:

  • Everyone should exercise at least once a week. There are no exceptions to this. If you are in pain and/or think you’re too old, give machines a try
  • Dudes should work out more than dudettes. Testosterone exists for a reason. If you do not use it, you’ll lose it.
  • Runners will think they need to spend a lot of time in “No Mans land ”. While this may be true of professionals, it is not so for amateurs. You can get better by doing light and intense sessions only (will speak on this soon).
  • If your goal is strictly health and longevity, the max you probably want to train will be twice a week. The reasoning being, the less training, the less “wear and tear“ we accrue.


I feel good about this.

Thanks for reading.