WHY YOU’RE TOO CHEAP

Too Cheap to Buy Tickets

WE’VE BEEN LIED TO.

The biggest step is not the first step.

It’s the pre-step.

It’s all the work (physical and mental) that goes into preparing for that first step.

You want to know why many people find WAG workouts hard to stick with? The pre-step is too easy. Unlike a gym, we do have to invest resources (energy to dress nice, time to drive there, and money to pay) before our workout.

Because we do not invest, it is a lot easier to skimp on the workout once it begins or skip it entirely.

INVESTMENTS KEEP US TRUE

We do not quit on marathon mile number 25 just like we don’t “half-plate it” at a $30 chinese buffet.

No, when we invest, we go all out. We aim to get our resources worth. And the bigger our investment, the harder it can be for us to quit (even when it’s a bad thing).

Why not take advantage of this?

If we are having a tough time getting a habit to stick (and still relying on that good old “will-power”), investing may be our saving grace.

THE 3 INVESTMENTS

  1. Spend time and energy researching, planning, and learning how to accomplish goal.
  2. Spend money on our goal: Coaching, training materials and equipment, food and supplements.
  3. Spend social value by making public commitments (you don’t want to look like a flake do you?).

The only hurdle that will remain is giving yourself permission to spend on these things.

I’ve met enough people who find $40 too expensive for a piece of fitness equipment yet wouldn’t bat an eyelash spending that same amount in cigarettes or eating out for the week.

It’s not a money or time thing, it’s a priority thing. And even though we say our goal is such-an-such, we do not really give it high priority. We don’t do this because we’re scared of the failure, work, and responsibility that might come along with it.

I’ve been there. Heck, I’m still there. Knowing that I have to “pay to play”, however, allows me to make those necessary investments. From there, things seem to just take care of themselves.

The question you will have to ask yourself: “Am I moving closer to my goal?” 

If the answer is no, you may be too cheap.

Spend more.